About RIFF

RIFF is the “why” in music journalism. We approach music coverage differently. Started by newspaper, TV and radio journalists to pick up the slack left behind by crumbling traditional media but without disposing its find-the-story-at-all-costs doggedness and respect for language, RIFF’s unique mission is to tell the best story, to influence opinion and to cultivate talent. Our editorial management team is composed of journalists, many with names you may recognize. Our contributors are musicians and music industry veterans who know what they’re talking about. RIFF also cultivated a training ladder with San Francisco State University, giving journalism students real-world experience. Our operations team comes from the tech world, engaging our audience in new, innovative ways. RIFF is run by newspaper veterans Roman Gokhman and Daniel J. Willis (Oakland Tribune, San Jose Mercury News, Contra Costa Times).

Roman Gokhman

Roman Gokhman
Editor-in-chief, Co-founder


Jay Nevel

Jay Nevel
Advertising Manager

Daniel J Willis

Daniel J. Willis
Editor, Chief analyst

Eugene Yaramenko

Eugene Yaremenko
Website editor


Amanda Limond

Brandi Smith

Celine Teo-Blockey

Heather Ah San

Hector Aguilar 

Ian Firstenberg

Joey Reams

Julie Parker

Laura Casey

Layla Bohm

Lea Blevins

Michael Massaro

Nick DeCicco

Rachel Goodman

Ruby Virchow


Alessio Neri

Diana Cordero

Eric Louie

Gary Chancer

Ian Young

Jason Demetillo

Jon Bauer

Lorenz Angelo Gonzales

Paige K. Parsons

Jennifer Gokhman, Copy chief

Jan Montry, Copy editor

Lorenz Angelo Gonzalez, Video editor

Brandi Smith, Podcast editor

Punitma Malhotra, Website editor

Want to reach music lovers? Advertise with RiFF.