About RIFF

RIFF is the “why” in music journalism. We approach music coverage differently. Started by newspaper, TV and radio journalists to pick up the slack left behind by crumbling traditional media but without disposing its find-the-story-at-all-costs doggedness and respect for language, RIFF’s unique mission is to tell the best story, to influence opinion and to cultivate talent. Our editorial management team is composed of journalists, many with names you may recognize. Our contributors are musicians and music industry veterans who know what they’re talking about. RIFF also cultivated a training ladder with San Francisco State University, giving journalism students real-world experience. Our operations team comes from the tech world, engaging our audience in new, innovative ways. RIFF is run by newspaper veterans Roman Gokhman and Daniel J. Willis (Oakland Tribune, San Jose Mercury News, Contra Costa Times).

Roman Gokhman

Roman Gokhman
Editor-in-chief, Co-founder


Jay Nevel

Jay Nevel
Advertising Manager

Daniel J Willis

Daniel J. Willis
Editor, Chief analyst

Eugene Yaramenko

Eugene Yaremenko
Website manager

Punitma Malhotra

Punitma Malhotra
Website editor


Brandi Smith
Senior reporter

Celine Teo-Blockey

Alex Martinet

Heather Ah San

Layla Bohm

Lea Blevins

Michael Massaro

Natan Ovadia

Rachel Goodman

Ruby Virchow

Shane Johnson


Alessio Neri

Daniel Miramontes

Diana Cordero

Gary Chancer

Johan Doornenbal

Jason Demetillo

Lorenz Angelo Gonzales

Nick DeCicco

Paige K. Parsons

Ty Jacob


Jennifer Gokhman, Copy chief
Jan Montry, Copy editor
Lorenz Angelo Gonzalez, Video editor
Brandi Smith, Podcast editor

Want to reach music lovers? Advertise with RiFF.